← Stories & EditorialSANJIESAN ORIGINALS
From Story to Object
How a fictional universe can enter everyday design without becoming a logo exercise.
5 minute read
The first question is not where to place a character. It is what feeling from the story should remain when the object is used.
“The object should carry a feeling before it carries a character.”
Start with behavior
A plush is held, a notebook is opened repeatedly and a cup becomes part of a morning routine. Those actions shape the design brief before illustration, packaging or color decisions begin.
Make the status visible
Some ideas become products; others stay in development or remain experiments. Naming that status is part of responsible design. SANJIESAN Originals and the Collaboration Lab now make those stages visible.