BEHIND SANJIESAN

Building the World, One Step at a Time.

We're building SANJIESAN one story, one object and one collaboration at a time.

Ally studying Phoenix motifs in a SANJIESAN design library
01

What is SANJIESAN?

A creative IP that begins with original stories, characters and worldbuilding. Xiao Ling, Ally, Lena and Baibai, alongside icons, creatures, mecha and artifacts, form its creative assets.

02

What is the Collaboration Store?

An independent commercial and editorial platform connecting SANJIESAN stories with real home, art, collectible and lifestyle products, plus selected brand collaborations.

03

Why collaborations?

To explore how stories can become part of everyday life. The work goes beyond placing a logo on an object: product function, context, partner roles and a clear customer journey all matter.

04

Where are we now?

Explore the SANJIESAN × Melo Home offer, browse our original collections and talk to our team about products, brand partnerships and retail opportunities.

NEXT

SANJIESAN ORIGINALS

Plush, stationery, character collectibles and art collections. Contact our team for product and partnership details.

Explore the Originals →
FROM THE SANJIESAN WORLD

Characters and worldbuilding are the creative foundation.

Continue into the main SANJIESAN site for stories, characters and the wider world.

Explore the SANJIESAN World ↗
WORLD × CHARACTER × PRODUCT × COLLABORATION

SANJIESAN과 함께 만들기

캐릭터, 상징, 공간, 컬렉션. 어떤 제품을 만드는지 알려주시면 어울리는 SANJIESAN 세계를 함께 찾아봅니다.

협업 시작하기 →