What is SANJIESAN?
A creative IP that begins with original stories, characters and worldbuilding. Xiao Ling, Ally, Lena and Baibai, alongside icons, creatures, mecha and artifacts, form its creative assets.
We're building SANJIESAN one story, one object and one collaboration at a time.

A creative IP that begins with original stories, characters and worldbuilding. Xiao Ling, Ally, Lena and Baibai, alongside icons, creatures, mecha and artifacts, form its creative assets.
An independent commercial and editorial platform connecting SANJIESAN stories with real home, art, collectible and lifestyle products, plus selected brand collaborations.
To explore how stories can become part of everyday life. The work goes beyond placing a logo on an object: product function, context, partner roles and a clear customer journey all matter.
Explore the SANJIESAN × Melo Home offer, browse our original collections and talk to our team about products, brand partnerships and retail opportunities.
A real brand collaboration, compression sofa campaign and live customer enquiry journey.
View the Active Collaboration →Plush, stationery, character collectibles and art collections. Contact our team for product and partnership details.
Explore the Originals →
Continue into the main SANJIESAN site for stories, characters and the wider world.
Explore the SANJIESAN World ↗Un personnage, un symbole, un espace ou une collection. Parlez-nous de votre produit et trouvons sa place dans SANJIESAN.